Culture
Standards in your own voice.
- Custom culture statement and five core values for your concept
- Interview guides and hiring scorecards
- Daily shift rituals that build habits
Wingman · For restaurants
Every first-time guest, a future regular.
The guest you already won is your best marketing channel. Wingman gives your team the culture, training and accountability to bring them back, every shift.
$399/mo first location · $149/mo each additional
- 01
First visit
Every new guest is captured and tagged, across every location.
- 02
Second visit
Wingman flags bounce-back opportunities so the team invites them back.
- 03
Regular
Watch repeat rate trend as guests move from new to known.
- 04
Advocate
Regulars bring friends, book events and order catering.
What Wingman replaces.
Your hiring test, your training binder, your shift checklists and your guest CRM, in one system your team opens on shift. Less software to juggle. More guests who come back.
How it works
Four systems. One habit: hospitality.
Training
Replace the binder.
- Role-based programs for host, server, bartender, chef and manager
- AI-generated training built from your own handbook
- Real-time sign-off logs instead of paper
Accountability
Coach on the floor, not in hindsight.
- Daily manager checklists and spot-checks
- Service-recovery and discount tracking with reason codes
- Recurring-issue detection before it becomes a trend
Beyond the walls
Revenue outside the dining room.
- A partners CRM for local businesses, with business-card scanning
- Catering and event pipeline tracking
- Alerts when a relationship goes quiet, plus quarterly goals and monthly hit lists
The math
One more regular a month changes the year.
A converted regular can be worth $1,000 or more a year to a single location. Keep one extra guest a month and the retained revenue outpaces the subscription many times over.
- 1 extra regular / month
- 12 new regulars a year
- × $1,000+ per regular
- $12,000+ retained revenue
- Wingman, one location
- $4,788 a year
Illustrative. Your numbers depend on check size and visit frequency.
Pricing
Simple pricing that scales with you.
Priced per location, so it grows as you do.
First location
$399/mo
Each additional location
$149/mo
Free resources
Start learning today.
- Read the playbook
The Playbook
The hospitality habits that bring guests back.
- Calculate
Retention Calculator
What your repeat rate is worth in dollars.
- Take the scorecard
Scorecard
Grade your retention system in minutes.
- Download
Get the app
Wingman on the floor, where your team works.
For restaurant groups
Need someone to run the whole marketing machine?
Brian has been a CMO in the restaurant space. As your fractional CMO, he connects POS, loyalty, CRM, email and SMS into one system, unifies your brand across locations, and owns the results.
FAQ
Restaurant owners ask.
What is Wingman?
Wingman is the retention layer for hospitality. It’s software restaurant teams use every shift to turn first-time guests into regulars, combining first-visit tracking, role-based staff training, manager accountability tools and a local partners CRM in one place.
How much does Wingman cost?
Wingman is $399 per month for your first location and $149 per month for each additional location. For example, three locations are $697 per month.
How do restaurants get more repeat guests?
Repeat visits come from consistent hospitality, not discounts. Know who is new, train every role on how to welcome and remember them, give managers a daily checklist to hold the standard, and follow up with a reason to come back. Wingman puts each of those steps into the tools your team uses on shift.
Can I try Wingman before I buy?
Yes. The live demo runs in your browser with no signup. You can also book a guided demo with the team.
Does Wingman work for multi-location groups and franchises?
Yes. Wingman tracks guests across your whole organization, scopes permissions by role, reports accountability per location, and keeps standards consistent everywhere.
Which roles does the training cover?
Hosts, servers, bartenders, chefs and managers each get their own program. Wingman can generate training from the handbook you already have, and sign-offs are logged in real time.
Can Brian help with our restaurant marketing too?
Yes. Brian works as a fractional CMO for restaurant groups and multi-location brands, connecting POS, loyalty, CRM and communications into one marketing system. Book a free strategy call to see if it’s a fit.
Your next regular walked in today.
See how Wingman helps your team bring them back. Try the live demo, or talk it through with Brian.