Fractional CMO
One commander. Every marketing piece working together.
You’ve duct-taped this long enough. Growth shouldn’t depend on guesswork, vendors and luck. Get one senior leader who takes over the chaos and makes it run like a machine.
Sound familiar?
Multiple locations and no marketing leadership means you’re bleeding money.
- The “social media person” posts randomly.
- Your loyalty system isn’t integrated.
- You run promotions with no idea what’s working.
- Agencies, freelancers and staff, but no strategy, no accountability, and no results that scale.
The solution
You don’t need another vendor. You need a commander.
Stop managing six people and wondering who’s doing what. I become your single point of accountability, the person who knows what’s working, what’s not, and what to do next.
As your fractional CMO, I step in and:
- Centralize your strategy, tools, vendors and analytics
- Drive execution across paid, organic, loyalty, email and SMS
- Build “systems in a box” to onboard new locations fast
- Run your marketing team like an operations commander
- Review performance, adjust fast, and own results
What you get
A full-stack marketing system built for growth, clarity and control.
Everything tracked, documented and organized in one command space, so your team always knows what’s happening and what’s next.
Marketing Operating System
Custom-built, documented, and run from one command space.
Unified brand
One voice and look across every location.
Content engine
A streamlined editorial calendar that ships on time.
Integrated stack
CRM, POS, loyalty and communications, finally talking to each other.
Local amplification
Location-level engagement strategies that compound.
SOPs & documentation
So your team can run the system without you.
How we start
Fix what’s broken. Build what scales.
- 01
Strategy call
A free conversation about your goals and roadblocks. No fluff, no pressure.
- 02
Strategic audit
A deep look at your current marketing systems, vendors and data.
- 03
Clear roadmap
Clarity, direction, and exactly what it takes to level up.
- Clients served
- 500+
- Years building brands
- 24+
- Best in the Northwest
- 5×
- Launched The Maverick AI
- 2024
Client stories
Trusted for two decades.
“I've worked with Brian for many years. He's my go-to guy when I need help with my business on the digital front. His work has helped me increase sales, effectively communicate, and helped with strong and steady growth. I highly recommend working with Brian!”
Alyssa Springs · Flow Motion
“Maverick is over the top amazing in helping us grow our business with the latest most advanced tools AI and software has to offer! Brian Hardy knows what he is doing and delivers.”
Howard Leonhardt · Leonhardt Ventures
“Brian has a vast knowledge base of experience in both web and marketing and has found a new passion in working with AI solutions to generate even more leads for clients. His thinking and approach are practical, effective, and has helped him help clients navigate best uses for the new tech into their lead generation strategies and overall marketing approach.”
Jeffrey Clapp · Visitivity Inc.
“Brian and I have maintained a strong friendship and an excellent business relationship for the past 20+ years. He is the kind of professional who will always examine a project and often find a solution to assist other professionals in achieving success… Brian will undoubtedly help you grow your business, whether it's small, medium, or large, to its full potential.”
Mark Rodriguez · Joint Venture Properties
FAQ
Fractional CMO, explained.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing part-time. You get C-level strategy, vendor management and accountability without the cost of a full-time hire.
Who is Brian’s fractional CMO service for?
Multi-location businesses, franchisors and restaurant groups that have tools, agencies and people but no single leader connecting them to a strategy and owning the results.
How is a fractional CMO different from a marketing agency?
An agency executes a slice of the work. A fractional CMO sits on your side of the table, sets the strategy, manages every vendor, including agencies, and is accountable for the whole system and its results.
What happens first?
Every engagement starts with a strategic audit of your current marketing systems. You get clarity on what’s working, what’s not, and what it will take to level up.
Do you work with restaurants?
Yes. Brian has worked as a CMO in the restaurant space, and he founded the team behind Wingman, a guest-retention platform for restaurants. He brings that experience to restaurant groups’ POS, loyalty and CRM stacks.
How much does a fractional CMO cost?
It depends on the number of locations, channels and vendors involved. After a free strategy call and audit, you’ll get a clear scope and price before anything starts.
Let’s fix what’s broken and build what scales.
A free strategy call. We’ll look at your goals, find what’s slowing you down, and map a smarter way to grow. No sales pitch.